Trade show checklist for success.
Love ’em or hate ’em, Trade Shows are part of the marketing landscape. They can be hugely effective or a waste of time. It really depends on a range of factors – some of which are outside your control. But, a bit of planning and following a design process will help make the event as productive as possible. Here’s a checklist for successful booth graphics.
- Allow time for feedback and iteration – developing a strong concept is key.
- Confirm scheduled print production times and delivery dates.
- Check production specs and confirm files are to those specs.
- Consider action shots that tell a story.
- Unusual imagery promotes inquisitiveness.
- Simple images help people understand more quickly.
- Images should always be appropriate to the message.
- Use your own unique imagery where possible.
- The headline should be as short as possible.
- Generally use a minimum number of words.
- If necessary consider dot points to add structure.
- Use language that will be clearly understood by the audience.
- Avoid industry jargon as where possible.
- Keep them relatively large.
- Protect the white space to avoid crowding.
- Ensure the appropriate contrast logo version is being used.
- Use high resolution logos – vector format is best.
- Check to ensure correct proportion scaling has been applied.