A STRATEGIC GRAPHIC DESIGN APPROACH
Design elements integrate more effectively across the entire brand identity with a strategic design approach.
GOOD DESIGN IS GOOD FOR BUSINESS
Design can be the difference between standing out and blending in. Here’s 4 reasons why design matters.
Creates a Strong First Impression
Helps you to be More Memorable
Increases your Credibility and Builds Trust
Makes You Money, by Boosting Sales
GOOD DESIGN IS GOOD FOR BUSINESS
Design can be the difference between standing out and blending in. Here’s 4 reasons why design matters
Creates a Strong First Impression
Helps you to be More Memorable
Increases your Credibility and Builds Trust
Makes You Money, by Boosting Sales
Core Elements
These appear across all aspects of a brand, so they need to work well at all sizes, across all mediums. Maximum focus is usually placed on these elements as they are not easily changed once adopted.
- Logo design
- Colour palette options
- Typeface selection
- Graphic elements
- Image style
Digital Elements
In growing numbers, desktop computers, tablets and smartphones have become the preferred way for people to access information. Digital design is heavily focused on user experience and typically focuses on speed, flexibility, simplicity and logic.
- Website
- Explainer video
- Promotional video
- Testimonial video
- PowerPoint presentation
Print Elements
Print material is still highly relevant in 2018. Often, it’s simply the cheapest and most effective way to communicate a message. Printing brings a design to life in a totally different way. You can touch it, feel it and smell it.
- Business card
- Letterhead
- Brochure
- Flyer
- Catalog
- Proposal document
- Quotation sheet
- User guide
- Advertising layout
- Pull up displays
- POS material
- Signage
- Banners
- Packaging
