Business videos for YouTube. Ideas on what to shoot.
More and more businesses are being sold on the idea of video. In a recent survey more than 80% of marketers working in manufacturing said they’re already using video in their marketing strategies. Let’s take a look at which industries are using videos and the types of videos being created.
Factory Process Video [Manufacturing and engineering]
For businesses that carry out work in a factory or workshop this type of video is often popular. The video can showcase machinery, workers and the environment in which products (or parts) are made. Typically a voice over or cut away interview helps explain more about what’s on screen. “Out-of-focus” video can be used as a way of hiding anything not suitable.
Product Demonstration Video [Sales and distributor]
Sometimes pictures and words are simply not enough. A Product Demo Video is a great way to introduce a product to potential buyers. Often it’s one person (holding or interacting with the product) going through the features and explaining the benefits.
Technicians In The Field Video [Service, engineering, technology and trades]
For business who have technicians in the field installing or servicing equipment. This can be an ideal opportunity to share real stories with an audience. Being “on-site” adds credibility and is seen as being less staged and more real.
How To Video [All industries]
Do you need to, rotate the arm counterclockwise, lift it 10mm to expose the retainer flap then push the second button? If so, watching a video makes it a whole lot clearer. How-to videos explain a tricky process with ease.
Company Overview Video [All industries]
This is a fast convenient way for anyone to find out more about a business. Watching a video explain what a company’s all about is easier than having to read about it. Often it’s used as an opportunity to show off business offices and/or introduce key staff.
Testimonial video [All industries]
The goal here is to be authentic. Typically it’s a customer talking about their experience. A satisfied customer on camera is very believable – much more believable than what you say about yourself.
Other types of videos appropriate for any business:
- Interviews with key staff
- Customers using your products or services
- Your latest project
- A recent event.